Every number here comes from
a campaign I actually ran.

Screenshots straight from Meta Ads Manager on accounts I personally ran. Client names and campaign identifiers are blurred for confidentiality — the numbers are untouched.

Featured Case Study · Own Brand · Automotive E-commerce

KK Solution — 375 Leads @ ~RM4.30 Each

Full-funnel campaign for my own car-accessories brand — every step below done by me, solo:

1. Strategy — spotted a niche (OBU blocking driver view), validated demand with organic content first (2.5M-view TikTok)
2. Creative — scripted, shot, edited & voiced the video ads myself (watch them in section 02)
3. Landing page — designed & built thekksolution.com with Pixel + GA4 tracking
4. Results — 375 messaging conversations, best campaign at RM2.31/lead, 72,473 impressions on RM1.7K spend

375 WhatsApp leads ~RM4.30 avg cost per lead RM2.31 best campaign CPL

Employer · Beauty & Wellness — Singapore

J's Salon — Always-On Local Campaigns (SGD)

My full-time role: I own Meta advertising end-to-end for a 43-year heritage salon group in Singapore — audience strategy, creative, copy and budget.

93,370 people reached SGD 0.74 avg cost per click 195,687 impressions

Account totals verified via Meta Graph API, Jun 2023 – Jul 2026. Spend columns blurred.

Client · Property — Kuala Lumpur

Lead Gen for KL Property Agent

Six message-objective campaigns across KL projects, optimised over multiple launches.

RM14,738 total ad spend 254,677 impressions 205 conversations @ RM18.44 (best campaign)

Client · Property — KLCC Projects · Bilingual Highlight

Bilingual A/B Split — Lead Cost Cut 45%

Same project, same audience — I split the campaign by ad language. The bilingual CN&EN version beat English-only by 45% on cost per lead. This is what running ads in two languages is actually worth.

RM38.57/lead — CN&EN version RM69.95/lead — EN-only version RM4,639 spend · 158K impressions in 30 days

Client · Property — Selangor

Message Campaigns, Suburban Market

Two always-on campaigns feeding a steady WhatsApp pipeline.

248 messaging conversations RM12.63 avg cost per conversation 102,245 accounts reached

Client · Lifestyle & Gifting

Seasonal Campaigns, Tiny Budgets

CNY / Christmas / product-line campaigns proving efficiency at small daily budgets.

RM0.98 per messaging conversation 253 conversations from RM248 spend RM0.07 per link click (best ad)

Client account names, campaign names and profile photos are blurred to protect client confidentiality. Full context available on request during interview.

Scripted, shot, edited and voiced end-to-end — for my own brand, agency clients and my employer. The same content system produced organic videos with 2.5M+ views on TikTok and 3.3M+ on Facebook.

Creatives that ran as real ads and organic posts — poster design, product visuals and bilingual (EN/CN) content cards.

Three live sites I designed and shipped — click through and judge them yourself.

J's Salon

Scroll-storytelling homepage + services page for a Singapore salon with 43 years of heritage.

jsalon-preview.pages.dev ↗

KK Solution

Full e-commerce store + conversion landing page for my own automotive brand, with GA4 + Pixel tracking.

thekksolution.com ↗

Klick Start Media

Agency sales page + link-in-bio hub for my social media marketing agency.

klickstart.thekksolution.com ↗

Grown from zero with content strategy alone — no paid boost behind these numbers.

Own brand — KK Solution, grown from zero in under 6 months

Agency & personal accounts — run solo

Unedited chat feedback from clients whose ads I managed — names, numbers and faces blurred for privacy.

Working languages: English & Chinese — I write ad copy and cut video in both (see the bilingual A/B case above for what that's worth in lead cost).